Zaytoun
Olive green, oil gold and drawn leaves, for a farm selling from its own land.
Fraunces · DM Sans
Organic
Earth tones and soft shapes
Close to nature: olive, clay and sand, soft organic shapes, leaves and plants, paper texture and warm serifs. For natural products, wellness and food.
12 designs
What defines this style
- Typography
- A soft warm serif for headings, a comfortable humanist face for text, a touch of italic.
- Colour
- Olive green, clay, sand and cream with one fruit colour (orange or apricot).
- Layout
- Organic shapes behind photos, wavy dividers, arched or oval photos, relaxed compositions.
- Shapes
- Large, irregular radii, soft edges, no sharp lines.
- Imagery
- Plants, hands, natural ingredients, warm sunlight.
- Motion
- Gentle: slow reveals and a light sway of ornamental leaves.
- Details
- Line-drawn leaves, a light paper texture, "100% natural" badges.
- Avoid
- Neon colours, sharp corners, lots of hard black, rigid geometry.
12 designs
Maramiya
Sage green, warm beige and soft shapes, for a clinic that feels restful.
Young Serif · Work Sans
Terra
Clay and terracotta with soft waves, a gallery of ceramics and earth: warm, slow and close to the hand.
DM Serif Display · Work Sans
Bustan
A garden wedding: quiet green, pale pink and arches of branches.
Fraunces · Lora
Shahd
Honey colours and hexagon cells, for a natural bakery.
Young Serif · DM Sans
Linen
Linen beige, faded green and arched photos, for clothes made of natural fibres.
Cormorant · Work Sans
Harvest
Clay, earth brown and field green, a farm-to-table restaurant: a photo in an arch, a warm menu and light leaves.
Newsreader · Outfit
Botanica
Sage and copper on botanical paper, a florist of field flowers: a photo beside the headline, bouquets in cards and leaves between the sections.
Cormorant Garamond · Outfit
Trailhead
Tree bark, moss green and rough paper, a hiking club among the trees: a full-screen photo, walks in cards and a wall of photos.
Fraunces · Work Sans
Seedling
Sprout green and sunshine yellow on pale paper, a school in nature: a photo in an arch, courses in cards and soft waves.
Young Serif · Outfit
Retreat
Sand, sienna and olive, a yoga and meditation retreat: a photo in an arch, the day's programme as a timeline and grainy paper.
Cormorant · Outfit
Earthwork
Stone, clay and green, a builder working with local materials: a photo beside the headline, work on a wall and the building stages in steps.
DM Serif Display · DM Sans