Andalus
Ivory, burgundy and muted gold, a dotted-leader menu and small ornaments.
Cormorant Garamond · EB Garamond
Classic
Serif dignity and symmetry
Calm and assured: serif type, symmetrical compositions, hairline rules and small ornaments. For businesses that want to look established and trustworthy.
12 designs
What defines this style
- Typography
- High-contrast serif headings set large, a readable serif for text, and small letter-spaced capitals for eyebrows (Latin only).
- Colour
- Ivory or paper background, warm dark ink, one deep accent (burgundy, navy or forest green) and a muted gold for rules.
- Layout
- Centred sections with a restrained measure, generous spacing, centred headings and at most two-column grids.
- Shapes
- Square corners, thin double frames around images and cards, rectangular buttons with hairline borders.
- Imagery
- Warm, naturally lit photographs inside a framed mat (passe-partout).
- Motion
- Only soft fade-ins on scroll; nothing flashy.
- Details
- Small fleuron dividers (❦) between sections, old-style numerals, italic signatures.
- Avoid
- Gradients, large shadows, rounded corners, saturated colours.
12 designs
Oxford
Navy on cream paper, a sober numbered list and a quiet contact form.
Libre Baskerville · Source Serif 4
Grand
Midnight navy and gold, a full-screen photo and Roman capitals.
Cinzel · Cormorant Garamond
Conservatoire
Old parchment, oxblood and Ruqaa script, a music school like a venerable conservatoire: lessons in framed cards and the director's word in columns.
Playfair Display · Lora
Atelier
Charcoal, cream and sage, an art house with a wide photo under a centred title and each exhibition in a quiet card.
Cormorant · EB Garamond
Patisserie
Blush, pistachio and cocoa, an elegant frame around the title like a French shopfront.
Libre Caslon Display · Libre Caslon Text
Vellum
Ivory, deep green and soft gold, like a letterpress invitation: a double frame, fleurons and the day's programme set in serif.
Cormorant Garamond · EB Garamond
Rosewater
Warm paper and deep plum, high-contrast Bodoni headings, and the bouquets in framed cards like pressed flowers in an old album.
Bodoni Moda · Source Serif 4
Mariner
Navy and gold on ivory, a dive centre with a nautical air: a panoramic photo under a centred headline and courses in alternating rows like a ship's log.
Marcellus · Source Serif 4
Salon
Coffee brown and gold, a bookshop like an old literary salon: titles in a dotted list, one reader's word at a time and a hairline frame around every photo.
Cormorant · EB Garamond
Remedy
Quiet green and gold on cool paper, like an old country vet's practice: clear text, numbered steps for the first visit and reviews in cards.
Newsreader · Source Serif 4
Coachwork
Dark brown, ivory and chiselled Cinzel capitals, a classic-car workshop like an old coachbuilder: restored cars on a mixed wall and each service in a framed card.
Cinzel · EB Garamond