Playdough
Peach, sky and lilac, puffy clay letters and numbers for a kindergarten that learns through play.
Fredoka · Nunito
Clay
Puffy shapes like modelling clay
Everything looks made of modelling clay: puffy pastel cards and buttons, a light and a dark inner shadow with a soft outer one, very round corners and bouncy motion. For children, learning, friendly apps and sweets.
12 designs
What defines this style
- Typography
- A full, rounded face for headings (such as Baloo or Fredoka; Baloo Bhaijaan or Lemonada for Arabic) and a clear rounded text face.
- Colour
- A pastel background with a faint gradient, cards in several pastels (peach, sky, mint, lilac), and a deeper main colour for buttons.
- Layout
- A simple, centred layout with large, well-spaced elements, cards floating over the background, and photos inside rounded shapes.
- Shapes
- 24–32px corners, a 3px white border, shadows: inset -4px -4px 10px translucent dark + inset 4px 4px 10px white + an outer 8px 12px 24px in translucent violet.
- Imagery
- Bright photos inside puffy frames, and icons inside coloured clay circles.
- Motion
- Bouncy: cubic-bezier(.34,1.56,.64,1), buttons squash when pressed and spring back, cards lift a little on hover.
- Details
- Coloured clay bubbles in the background, numbers inside circles, puffy badges.
- Avoid
- Hard black outlines, square corners, very saturated colours, solid shadows.
12 designs
Posy
Strawberry pink, mint and lemon, a florist whose cards puff up like soft petals, with a collage of bouquets.
Baloo 2 · Nunito
Buddy
Lilac and butter yellow, a clay phone and puffy icons for a friendly app.
Fredoka · DM Sans
Brush time
Light sky, mint and white, a children's dental clinic that scares nobody.
Nunito
Barnyard
Grass green, barn red and straw yellow, a farm like a clay toy set for the family.
Baloo 2 · Nunito
Squish
Coral and pale blue, a yoga and pilates studio as soft as an exercise ball.
Fredoka · Outfit
Marshmallow
Light cocoa and marshmallow pink, a warm, puffy hot-chocolate café.
Baloo 2 · Nunito
Party
Lilac, mint and pale gold, a party planner whose cards look like puffy balloons.
Fredoka · Nunito
Meetup
Sky blue and apricot orange, a friendly student meetup with puffy badges and cards.
Baloo 2 · DM Sans
Training Wheels
Butter yellow, cherry red and sky, a bike shop for children whose shelves look moulded from clay.
Fredoka · Nunito
Camp
Mint green and sunset orange, a hiking club with puffy tents and cards, for families walking their first trail.
Baloo 2 · Nunito
Pawprint
Tomato, yellow and cucumber green, a friendly vet clinic whose service cards look like soft clay toys.
Fredoka · Nunito