Gatsby
Black, gold and a geometric sunburst, a wedding invitation with twenties party spirit.
Poiret One · Josefin Sans
Art Deco
Geometric gold lines from the 1920s
The glamour of the twenties: geometric gold lines, sunbursts and fans, stepped forms, strict symmetry and tall thin letters. For parties, hotels and perfume.
12 designs
What defines this style
- Typography
- A tall thin twenties display face in widely spaced capitals, and a geometric Kufi for Arabic.
- Colour
- Black, emerald or navy, with gold and brass, and cream for text.
- Layout
- Full symmetry, central motifs, frames with stepped corners, sections divided by gold lines with diamond ends.
- Shapes
- Chamfered or stepped corners, arches, diamonds, sunbursts.
- Imagery
- Art Deco architecture, rich interiors, glasses and lights.
- Motion
- Composed: sunbursts that open, gold lines that draw in.
- Details
- A fan motif above headings, numbers in diamonds, triple parallel lines.
- Avoid
- Organic shapes, chunky rounded type, childish pastels.
12 designs
Emerald
Emerald green, gold and stepped-corner frames, for a grand classic hotel.
Limelight · Josefin Sans
Metropolis
Navy, brass and tall vertical lines, like a 1930s New York tower.
Josefin Sans
Jazz
Deep wine, gold and silent notes, a music school with a jazz club's nights: gold sunbursts, lessons in a dotted list and a gilded frame.
Federo · Josefin Sans
Pavilion
Cream, black and gold with decorative capitals, like a perfume bottle from 1920s Paris.
Cinzel Decorative · Josefin Sans
Cinema
Curtain red and marquee gold, for a festival or conference with classic-film spirit.
Limelight · Josefin Sans
Supper Club
Velvet black, gold and royal purple, a twenties supper club: a sunburst, a gilded frame and a dotted menu.
Marcellus SC · Josefin Sans
Bonbon
Ivory, black and gold, a chocolate box from twenties Paris: a slender Italiana face, an ornate frame and sweets in cards.
Italiana · Josefin Sans
Chambers
Night navy, gold and burgundy, a law firm in thirties architecture: a photo beside the headline, services as a list and clear steps.
Federo · Josefin Sans
Jewel
Deep emerald, gold and ruby, an art deco jeweller: a gold frame around the headline, pieces in cards and details as a list.
Limelight · Josefin Sans
Voyage 1925
Ivory, black and faded gold, a travel agency like a twenties steamship poster: slender Poiret lettering, a sunburst behind the headline and a wall of photos.
Poiret One · Josefin Sans
Marquee
Deep burgundy, bulb yellow and orange, signs in the spirit of old theatre entrances: a centred headline and a golden sunburst.
Limelight · Josefin Sans