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Heritage

Arabesque, arches and embroidery

From Arab architecture and crafts: geometric stars, arches and mashrabiya, Palestinian cross-stitch, and true Arabic scripts (Kufi, Ruqaa, Naskh) in earth, clay and indigo tones.

12 designs

What defines this style

Typography
An authentic Arabic display script (Ruqaa, Kufi or a simplified Thuluth), clear Naskh for text, and a classical Latin capital face to pair.
Colour
Earth tones (sand, clay, olive) with embroidery red, indigo or zellige turquoise, and touches of brass.
Layout
Symmetrical compositions, photos inside arches, ornamental bands between sections, centred headings.
Shapes
Pointed or round arches for images, eight-point stars, cross-stitch borders, ornamented corners.
Imagery
Old architecture, doors and alleys, handicrafts, traditional food in warm light.
Motion
Calm: soft reveals and a very slow rotation of ornamental stars.
Details
A faint geometric pattern as a background, embroidery ribbons, Arabic-Indic numerals in details where they fit.
Avoid
Ornament so dense it smothers content, broken or disconnected Arabic lettering, letter-spacing Arabic.