Noir
Warm black, gold and a hairline Didone, perfumes revealed one at a time.
Bodoni Moda · Cormorant Garamond
Luxury
Black, gold and big imagery
Quiet opulence: deep dark colours with gold or champagne, thin high-contrast serifs, full-screen photography and slow, assured motion.
12 designs
What defines this style
- Typography
- A thin high-contrast Didone serif for headings, widely spaced capitals for labels, and an elegant Arabic face such as Ruqaa or El Messiri.
- Colour
- Warm black, emerald or deep burgundy, with gold or champagne and light cream text.
- Layout
- Full-bleed images, short centred text, alternating image/text sections, large pauses.
- Shapes
- Square corners, hairline gold rules, thin overlapping frames, a monogram logo.
- Imagery
- Dark, high-contrast photos with side light, close-ups of materials and textures.
- Motion
- Slow: 900ms fades, slow image zooms, no bounces.
- Details
- A short gold rule under headings, Roman numerals, a handwritten signature.
- Avoid
- Bright colours, cartoon icons, rounded corners, crowded text.
12 designs
Gala
Ivory, champagne gold and a script hand, a music school dressed for its winter concert: a framed headline and one large quote.
Cormorant · EB Garamond
Marble
Pale marble veins, brass and a large serif, executive offices by the month: what's included in a quiet list, with plenty of air.
Playfair Display · Work Sans
Velvet
Velvet burgundy, gold and dark photography, for a fine-dining room.
Playfair Display SC · Cormorant Garamond
Suite
Deep petrol green, brass and an elegant Kufi, for a five-star hotel.
Marcellus · Cormorant
Regent
Deep charcoal, old gold and a numbered list, for a major law firm.
Playfair Display · Source Serif 4
Bloom
Ivory, black and muted gold, a florist in Bodoni like a couture house: a tall photo beside the headline and generous space around every bouquet.
Bodoni Moda · Cormorant Garamond
Praline
Dark chocolate, gold and berry red, a fine confectioner: a full-screen photo, sweets in alternating rows and a wall of pictures.
Playfair Display · Cormorant
Aura
Rosy ivory and sand, an aesthetic clinic with quiet luxury: a centred headline over a wide photo, steps and plans.
Marcellus · Work Sans
Gilt
Gallery black and gold, a photographer who hangs his work like paintings: a framed headline, a mixed wall of pictures and packages in a fine table.
Cinzel · Cormorant Garamond
Grand Tour
Deep emerald, gold and burgundy, a travel agency like an old sleeper train: a full-screen photo, trips in an elegant dotted list and one traveller's word at a time.
Marcellus · Cormorant
Members
Charcoal, gold and grey-green, a private members' gym: a full-screen photo, programmes in alternating rows and a calm class table.
Bodoni Moda · Work Sans